編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | Global Brand Managem( O5P1026 ) |
2 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Global Brand Managem( O5P1026 ) |
3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Global Brand Managem( O5P1026 ) |
4 | 9-620-073 | Zara: An Integrated Store and Online Model (A) | Moreno, Antonio | Operations management | Global Brand Managem( O5P1026 ) |